As a Media Evaluation firm we saw little reason to interview an artist in our Spinning Room and, as a result, instantly liked the idea. We love a good stereotype, and when Adele Zaslawska described herself as a solitary figure beavering away at her art in secrecy whilst enjoying only veggie snacks we knew we had to interview her. (Though not before cynically pointing out that vegetables are what food eats).Photo above: Adele’s stunning piece for PR Gym
Adele creates mosaic marvels out of broken pottery, and her wit and talent are immediately evident in her work. As proud owners of a piece ourselves, we decided she should sit on the extremely uncomfortable arty chair shaped like an egg upon which we lavished £thousands. (Obligatory employee quote “Looks great, but is total crap as a chair”)
Photo left: Adele ‘pretend camping’
Q: When pitching this interview, we consulted our Marketing Director who could think of no crossover between the Gym and your art, and therefore no good reason to do an interview. This lack of good reason was reason enough for us to pursue it, and so here we are. Also, we hoped that maybe you’d know better than our marketing ‘guru’- Is there good reason to do this interview? He has never once made anyone coffee, so it’d be great to rub it in his face…
A:What can I say? Your Marketing Director sounds like a sound kind of fellow. And too much coffee is bad for you anyway.
Adele Zaslowska, your name is an anagram of “Daze as well as OK?” That’s not really a question, just thought it was worth pointing out.
That anagram comes as a quite a shock I can tell you. I’ve been confidently telling everyone for years that ” Ask Lewd Azaleas” was an anagram of my name. I should have checked the spelling, that’s going to be a mountain of paperwork for me to set things right.
Ed-Oops- we dun gone spelt er’ name all wrong.
You’re an artist. What’s twitter got to do with it?
About as much as loves got to do with it. Yes, I know that’s an inadequate answer, but the fact is I’ve just read the next question and am now having a panic attack and busily breathing into a paper bag in a valiant bid to steady my emotions. I thought you said ” no hard questions”.
Artists like colours. What’s your favourite colour?
Arghh, I knew you’d ask me that. A diabolically fiendish question…. Can I get back to you on that?
Umm, green, no turquoise . Oh hang on I really like purple. That said a bit of gold is good. Look what it did for Klimt. He smothered his stuff in gold and it seemed to go down pretty well with the art cognoscenti.
Photo left: Adele ‘pretend electrocution’
You talented sorts are meant to be frustrated, prone to mood swings, terribly introspective and constantly searching for a universal truth which you never quite find. However, your tweets are markedly chipper – this ruins the stereotype for us. What have you got to say for yourself?
As a serious artist my uppermost aspiration is to confound, confront and challenge Establishment ideas and conventions. To defy and resist Laissez-faire attitudes. Any artist worth their salt is constantly striving to illuminate and give some truth and meaning to the human condition. To show the way, so to speak. Which is, I believe, why my pointing hands are so sought after. People need directions… Err, sorry, what was the question?
You take broken things and make them beautiful and fun. Is this an analogy of some kind? We know you arty-types like to reach depths of meaning that puzzle and confound us mere mortals …
As delighted as I am that you find my work beautiful and fun, the idea that it is analogous to something is, I have to say ridiculous. I think you’ll find on closer inspection the work is obviously metaphorical in its nature. An important difference I’m sure you’ll agree.
If we broke into your gallery and stole your most precious thing, what would we go home with? (We would have said borrow or buy, but liked the cat burglary premise on which the question is built. We imagine the threat of cat burglary is a constant menace for an artist).
Photo left: Cat burglars – a blight on all artists.
Without hesitation it would be a half eaten chocolate bar. As to cat burglary, have you seen my twitter pictures of Rumpole? Adorable as he is, he is, just a cat next door, so to speak. So as highly strung and sensitive as I am, the threat of cat theft is not something that troubles me.
You made us a simply stunning piece for PR Gym, then gave it to us as a gift. While we question your commercial nouse, we applaud- nay- adore the sentiment. Things like this just don’t happen to us. There’s a question here somewhere…oh yes, now that you have made us fans of your work, where can we get more?
If I could just refer you to the Biblical sentiment of ” what ye sow, so ye shall reap”, I think you’ll agree I did rather well. I sent you, a frankly inedible mosaic, unlike the rather yummy cakes you generously sent me.
You might spot some of my work in the higher class establishments of Bath, Wells, Cirencester etc… Other than that, try emailing me @ Sadomosaicism@gmail.com
Want to say anything nice about PR Gym? We will obviously edit whatever you say so it sounds good. In other words, you may as well!
PR Gym is a charmingly fun, yet discriminating media evaluation service, that is managed by an excellent Marketing Director whose sound and canny judgement is second to none.